Read Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan Online
* Competing Against Luck: The Story of Innovation and Customer Choice ✓ PDF Read by ! Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan eBook or Kindle ePUB Online free. Competing Against Luck: The Story of Innovation and Customer Choice Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including , Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Customers don't buy products or services; they "hire" them to do a job
| Title | : | Competing Against Luck: The Story of Innovation and Customer Choice |
| Author | : | |
| Rating | : | 4.43 (970 Votes) |
| Asin | : | 0062435612 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-08-28 |
| Language | : | English |
Not just a business book. Competing Agaist Luck is a true must-read for everyone. Having studied the work of Clayton Christensen and his colleagues and collaborators like Bob Moesta in recent years, I was looking forward to the publication of this book and it did not disappoint. In addition to being educational and informative, it is a very engaging and entertaining read.As I have heard Dr. Christensen say in past presentations and interviews, a good theory can act as a set of lenses that one can put on to help explore and understand a problem. Competing Against Luck provides the reader with the opportunity to develop an understanding of the theory of Jobs To Be Done. Great introduction into concept Great overview of jobs to be done theory. A bunch of specific examples of JTBD in action. Excellent introduction to the concept, but would highly recommend listening to a JTBD interview to "get it". . "Successful innovation is not dictated by luck" according to Dave Hora. Jobs Theory (fully the Theory of Jobs to be Done) is framed around the central construct of a 'Job' that a product or service is 'hired' to do or 'fired' for not doing. Clayton Christensen and co-authors argue that successful innovation is not dictated by luck; it's predicated on a company's ability to uncover, define, and organize to deliver on a Job to be Done (implicitly or explicitly).The core idea of a Job to be Done is intuitive: people don't want products, they want to make progress in their life. They don't want a drill, they want a quarter inch hole. But there's a bit more nuan
Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including , Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Customers don't buy products or services; they "hire" them to do a job. But this book is not about celebrating these successes--it's about predicting new ones. Understanding customers does not drive innovation success, he argues. A generation ago, Christensen
(Inc. But Competing Against Luck doesn’t just introduce a tool, it also lays out a program. Magazine) . "Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. Competing Against Luckis a must read for anyone working on developing or sustaining a distinctive brand." --Maureen Chiquet, former CEO of Chanel and aut
He's a leading thinker and advisor to senior executives on innovation strategy and growth, helping them navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long-term. A graduate of Cornell University and Northwestern University's Medill School of Journalism, she was named by Ashoka as one of the world's most influential and inspiring women.DAVID S. CLAYTON M. Clark Professor at Harvard Business School, the author of eleve
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