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* Read ^ Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath · eBook or Kindle ePUB. Made to Stick: Why Some Ideas Survive and Others Die Thanks for Teaching Me How to Make A Good Idea Stick Good The ideas in this book are terrific. We kind of know some of Heath's principles: simplicity (well, we've heard about KISS forever), unexpectedness (there should be something shocking or at least edgy to make it dynamic,) concreteness (it can't be "mystery meat" you have be able to connect with the essence right away,) credibility (one has to get an initial feeling of "worthiness"), it has to excite, to have emotional as well as rational a
| Title | : | Made to Stick: Why Some Ideas Survive and Others Die |
| Author | : | |
| Rating | : | 4.11 (989 Votes) |
| Asin | : | 1400064287 |
| Format Type | : | paperback |
| Number of Pages | : | 291 Pages |
| Publish Date | : | 2017-07-26 |
| Language | : | English |
Thanks for Teaching Me How to Make A Good Idea Stick Good The ideas in this book are terrific. We kind of know some of Heath's principles: simplicity (well, we've heard about KISS forever), unexpectedness (there should be something shocking or at least edgy to make it dynamic,) concreteness (it can't be "mystery meat" you have be able to connect with the essence right away,) credibility (one has to get an initial feeling of "worthiness"), it has to excite, to have emotional as well as rational appeal, and stories help (well, we've heard about testimonials, and parables too). But . Do Your Ideas Gain Traction and “Stick” or Are They Cast Aside? Brothers Chip and Dan Heath in their New York Time’s best-selling book, “Made to Stick,” explore the stickiness of an idea. Those of us who spend time in the start-up world marvel at why one idea gains traction and other, seemingly better ideas, fall to wayside. The Heath brothers provide insights on this phenomenon and provide help for those bent on creating ideas that are “sticky.”“Sticky” ideas are understandable, memorable, and effective in changing thought or behavior. The six. Carsten Hansen said I originally picked up this book on suggestion from a. I originally picked up this book on suggestion from a coach I have, in order to help to build a presentation around an idea that will stick for the audience and make it memorable.Having promptly picked up the book, I started reading it.While it is quite interesting and brings some well-chosen examples to the table, it didn't make me go "WOW, I never thought of that".It is a reasonably well-written book and helps the reader put a presentation together by highlighting the elements that make a difference.
(Jan. Fun to read and solidly researched, this book deserves a wide readership. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). All rights reserved. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. . From Publishers WeeklyStarred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point,
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Meanwhile, people with important ideas–business people, teachers, politic
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