Read Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary Online
[Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary] ↠ Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ↠ Read Online eBook or Kindle ePUB. Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ' This book is the single best introduction I have read to Platform Businesses Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as t. F. Scholl said Read this book to keep up. D
| Title | : | Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You |
| Author | : | |
| Rating | : | 4.17 (931 Votes) |
| Asin | : | 0393249131 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-01-22 |
| Language | : | English |
He is a frequent keynote speaker at leading conferences, including the G20 World Summit 2014 and the World Economic Forum events. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. His coauthored work on
All of these companies disrupted their markets when they launched. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Today they are industry leaders. Airbnb. . The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. Apple. PayPal. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Parker, Marshall W. <
“Thorough and often provocative.” (Jeremy G. You’ll be glad you did.” (Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age)“In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time.” (Ming Zeng, chief strategy officer, Alibaba)“In the digital economy, platforms are transforming industries at high speed. Read the book and share it with your business partners. I think it’s an easy call.” (Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age)“Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. Philips - The Wall Street Journal)“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economi
' This book is the single best introduction I have read to Platform Businesses Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as t. F. Scholl said Read this book to keep up. Disclaimers: I do not know the authors; I did buy the book from Amazon; I have no financial stake in the book; I am not a robot reviewer. My summary is that this book is essential reading for anyone who is part of any of the digital revolutions going on today. This includes those in business and those in information technology. You need to include the "platform mentality" i. Timely broad survey of platforms, mechanisms, and issues F. Roth This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, y
Download Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Download as PDF : Click Here
Download as DOC : Click Here
Download as RTF : Click Here