Read The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood Online
[Adele Sweetwood] ↠ The Analytical Marketer: How to Transform Your Marketing Organization ✓ Read Online eBook or Kindle ePUB. The Analytical Marketer: How to Transform Your Marketing Organization "Useful in many categories" according to J. Kenny. What a fantastic and useful read! Clearly and concisely written, it's an amazing tool for anyone in this field! I found the last chapter on leadership particularly useful. Brava, Ms. Sweetwood!. Autamme_dot_com said Enjoyable. There is no shortage of marketing books, all promising to help the reader master this complex and ever-changing discipline, yet very few really manage to step up to the plate and deliver. This one, which seeks to show how
| Title | : | The Analytical Marketer: How to Transform Your Marketing Organization |
| Author | : | |
| Rating | : | 4.74 (538 Votes) |
| Asin | : | 1625278454 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2015-01-18 |
| Language | : | English |
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. The Analytical Marketer provides critical insight into the changing marketing organizationdigital, agile, and analyticaland the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from art” to art and science.” Chall
Sweetwood provides a quick, practical, and easy-to-understand guide to turn your marketing organization into an analytic powerhouse.”Paul Greenberg, author, CRM at the Speed of Light (4th Edition)Adele Sweetwood has not only been there, she’s done it. Moore, author, Crossing the Chasm and Zone to WinPersuasive and powerful. From the use of analytics to the hiring of the right people, this book is an important read for your organization.”Brenda Hodge, CMO, a leading healthcare innovation companyAdele Sweetwood provides practical advice and great insights for marketing leaders and their teams to deliver stronger results in today’s world of high customer expectations.”Thornton May, futurist;
"Useful in many categories" according to J. Kenny. What a fantastic and useful read! Clearly and concisely written, it's an amazing tool for anyone in this field! I found the last chapter on leadership particularly useful. Brava, Ms. Sweetwood!. Autamme_dot_com said Enjoyable. There is no shortage of marketing books, all promising to help the reader master this complex and ever-changing discipline, yet very few really manage to step up to the plate and deliver. This one, which seeks to show how analytics and data can help a marketing department and its sponsoring company, has the potential to be the exception to that rule.In one way it is getting easier to know your intended customer and target them, even if you don’t have an individual profile fo. "A truly practical how-to for becoming analytical organization" according to @deb_orton. The Analytical Marketer truly lives up to the title and delivers full advice and examples on the journey to becoming analytical.There are several ways to enjoy and learn within this book:1) the main text takes the reader through the journey of a large marketing organization from the lens of the leader and several team members2) call-out examples on many of the pages that show projects and how they delivered resultsA truly practical how-to for becoming analytical organization The Analytical Marketer truly lives up to the title and delivers full advice and examples on the journey to becoming analytical.There are several ways to enjoy and learn within this book:1) the main text takes the reader through the journey of a large marketing organization from the lens of the leader and several team members2) call-out examples on many of the pages that show projects and how they delivered results3) actual reports used by the teams to guide their decision-makingT. ) actual reports used by the teams to guide their decision-makingT
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