Read Marketing Management (15th Edition) by Philip T. Kotler, Kevin Lane Keller Online

Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. Dr. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Additionally, he has been on the faculty at the University of Calif

If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.For undergraduate and graduate courses in marketing management. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.  The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts..  The Fifteenth edition is fully integrated wi

Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison. . Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is the S. In 2013, he received the Wil

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